The Direct, Indirect Approach Pt. 2

The Direct Approach Would be awkward, as Mercedes is a car company and we are advertising "Ice" and an Ice tray. made by mercedes. a direct approach would be showing the ice tray and its uses. but fall short for grouping mercedes by anything more than its Logo.

An entirely indirect approach would be to not showcase the ice tray and focus on the highlights of the mercedes-benz product as a whole. Which again would be awkward because then it will keep people in the realm of cars. and cars alone.


Fortunatly Adam And Will's product wasnt completely out of context from the car side of the mercedes product spectrum.

Both Me and Dan Decided (although at seperate times) to do something Both Direct to the product of Mercedes but indirect to it as well. this product Isnt necessarily about the vehicle mercedes, But about the idea behind mercedes, and the idea Behind Ice.

Mercedes is A cool Car company, style and luxery.

Ice, is meant to keep you cool, ice is cold. feel hot? get a cold drink, with ice!

(If you didnt see that coming your an idiot.)

so what makes you wanna be cool from the heat. but not forget the heat, was the basis of my idea.

So i decided to go for the direct indirect approach, of combining a regular car commercial, with something you can only really do with special effects! making our Cool Car even cooler, by turning it into Ice. And the place you'd probably be dying to keep cool in (really, you probably would be dying.) is a Desert.