When you think of Mercedes Benze key things that come to mind are:
Cars
Style
Money
Status Symbol
Luxury
Success
german Engineering
Stability
Ordered in most likely to least likely to come to mind, or less important. If Were going to make a commercial for Mercedes-Benz these are some of the key things to keep in mind.
So how can a car company sell ice, especially with these key points mentioned about the Car company?
So i hit the drawing board and came up with a few ideas.
Luxury, money, cars, and ice. throw it all together u may think of a party. A party full of rich swanky bastards, i mean, people. Drinking with mercedes Ice in there glasses, and having a good time.
Pro's:
It fits in With Luxury, Money, Social Status, and success.
Ice can be seen very visibly in use and in enjoyment
advertises as mercedes, as the ice cubes look like the mercedes Logo.
Con's: the main strong point in mercedes is there engineering(cars), and style. Ice is certainly a very versatile substance, it's water after all, we all need it, and some of us like ice, it keeps us cool. but a very rich persons party doesnt appeal to Mercedes as a brand name in Engineering.
(idea image will be here Soon)
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